2. Business Expansion
In 1965 "Cap Botol" Jasmine Tea, already popular in most parts of Java, was introduced to Jakarta. At the time, the technique of promoting "Cap Botol" in Jakarta, called "Cicip Rasa" (Taste Testing), was used. At the time, coordinated by Mr. Soetjipto Sosrodjojo, the promotion staff routinely
visited busy places and gathering points for people in Jakarta.
They attracted crowds by playing loud music. Many onlookers gathered around them.
After enough people had gathered, they were given free samples of "Cap Botol" Jasmine Tea (today this is called sampling). Furthermore, the staffs also
brewed the Jasmine Tea on the spot and let the onlookers try it, so they could discover for themselves the excellent taste of
"Cap Botol" Jasmine Tea.
Unfortunately, brewing tea on the spot took a long time, and most of the onlookers, who were not patient enough to wait, left before the tea was ready for tasting.
To overcome this problem, the promotion staff brewed the Jasmine Tea in the office before going to the promotion location and poured the ready-to-consume Jasmine Tea into big pots and pans, ready to be taken to the promotion location by cars. However, this technique did not solve the problem. The tea in large pots and pans spilled over on the way to the location, due to the condition of the vehicles
and roads in Jakarta, which were not as good as they are now (the roads were full of potholes).Eventually, another solution was found. After brewing the Jasmine Tea in the office, it was placed in clean used glass bottles,
which were normally used for packing soda, soy sauce and other products. It turned out that the third method was successful and this method was adopted for the next few years.
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